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De Anza College

BUSD94 - Social Media Marketing Strategies

Course Description

Advisory: ENGL C1000 or ENGL C1000H or ESL D005.; Pre-algebra or equivalent (or higher), or appropriate placement beyond pre-algebra; BUS D090.; *** COURSE DESCRIPTION: This course will explore social media as an effective delivery platform in marketing, specifically in promotion programs and product/service delivery. It will also analyze the strengths and weaknesses of major platforms and analytical tools and evaluate the cost-effectiveness and impacts on the overall marketing objectives of a business. There will be an emphasis on customer relationship-building, public relations, event marketing, and sales promotions using social media tactics in developing effective, ethical social media marketing strategies.

Transfer Information

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Tuition & Fees

Tuition and mandatory fees only. Financial aid may apply. Please contact your local Financial Aid Office for details.

Location

Online

Units

5.0 quarter units

Course Sections

Winter 2026 - Quarter

Jan 5 to Mar 27
crn: 38693
Format:
Time: TBA
Professor(s): Dionne Morgan
Live Seat Count: 3 available seats - (about 1 month ago)
Section notes:
BUS -094.-63Z: Fully ONLINE. This is an online class that does not have scheduled meetings. Students can log in anytime to do the required weekly course work. Students must have access to a computer, the internet and an individual email address. We recommend a laptop or desktop computer to successfully complete the course; a tablet or phone may not be adequate for all assignments and tests. Most De Anza classes will use the Canvas course management system. Information about Canvas and Online Education Orientation can be found in Canvas on the Student Resources page: https://deanza.instructure.com/courses/3382. The Student Online Resources hub with extensive information and tips can be found at deanza.edu/online-ed/students/remotelearning.
Already Started

Fall 2025 - Quarter

Sep 22 to Dec 12
crn: 28667
Format:
Time: TBA
Professor(s): Dionne Morgan
Live Seat Count: 0 available seats - (3 months ago)
Section notes:
BUS -094.-62Z: Fully ONLINE. This is an online class that does not have scheduled meetings. Students can log in anytime to do the required weekly course work. Students must have access to a computer, the internet and an individual email address. We recommend a laptop or desktop computer to successfully complete the course; a tablet or phone may not be adequate for all assignments and tests. Most De Anza classes will use the Canvas course management system. Information about Canvas and Online Education Orientation can be found in Canvas on the Student Resources page: https://deanza.instructure.com/courses/3382. The Student Online Resources hub with extensive information and tips can be found at deanza.edu/online-ed/students/remotelearning.
Already Started
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